iSpan Systems was seeking branding for their company and flagship light steel joist, developed to compete against the industry-favoured wood joists. One unique feature is the pre-punched hole to run services through. With Humanis Brands, a marketing plan was implemented highlighting the many benefits and advantages of the product. So many, in fact, the product was named “TotalJoist”. iSpan has since launched several other products based on the “Total” naming system.
Marketing collateral was designed across all platforms including brochures, technical manuals, website, tradeshow graphics and vehicles.